The title says it all.  This is not a good idea for so many reasons.  This week I heard a story that will really convince you.

I heard about a therapist, an excellent, conscientious person, who was on her LinkedIn profile, and somehow told it to “find friends” or the equivalent thereof.  So LinkedIn sent “invitations” to everyone on her email list (which means she had to give it her username and password), including a disgruntled client.  This client then reported her to the board, who dismissed the charge.  But the client is also suing her, apparently for malpractice for violating confidentiality.

Although this is the first time I have heard of a complaint, it isn’t the first time I have heard of a therapist making this mistake and accidentally mailing to clients.  How to prevent it?  Don’t put email addresses into online address books.  Use a different type of email client like Thunderbird that only “lives” on your computer, or use a CRM program (Contact Relationship Management) like ACT that again only lives on your computer.

Prevention is the best policy!

 

 

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CPT code changes — a limited review

by Deborah Tucker on January 17, 2013

CPT codes changed as of January 1, 2013 and I found it a little confusing initially.  However, after talking to some colleagues who deal with getting insurance authorizations, and reading Barbara Griswold’s excellent Special Report (available for purchase on her website), I think I’ve got it figured out for my practice.  I’m just going to share what applies to me, and leave the more comprehensive analyses for other to go over.

I’ve generally only used three codes:  90801 for initial sessions, 90806 for individual 50 minute sessions, and 90847 for family therapy.  Initial sessions are an easy switch.  They are now 90791, Diagnostic evaluaiton (no medical).  90847 remains the same if there is an identified patient but the family or relationship in the room is the focus of treatment.  For sessions that only incidentally involve a family member (such as bringing a parent in for a few minutes), you’d use the code for individual therapy.

And that’s where I got hung up for a while.  The choices are 90834 for a 45 minute session, and 90837 for a 60 minute session.  My mind works in a way that said, “Round upwards”, so I had thought 90837 would be correct.  After reading Barbara Griswold’s report, I learned that 90837 is viewed as the equivalent of the old 90808, an extended session that is likely to be denied or require special authorization.  So, 90834 it is.  It will be interesting to see if the insurance companies use that code change as a change to shave a few dollars from their contracted rate.  Even though I’m not on any panels, that will still impact some of my client’s reimbursements.

In addition to Barbara Griswold’s site, I found some helpful information at Practice Central, and 2 great “crosswalk” charts at  Aetna’s site and http://www.aetna.com/healthcare-professionals/assets/documents/Crosswalk-2013-CPT-4-Coding-Changes.pdf

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Back up your data — it’s crucial

by Deborah Tucker on October 6, 2012

After being in practice for 30 years, I am a big fan of being paperless whenever possible. Otherwise, I think I’d be at risk by now of being buried by cartons of old files and other records. But if you’re going to go paperless, you must back up!

First of all, we have a professional responsibility to keep our client records, and that is literally part of the standard of care. Licensing boards don’t want to hear that your hard drive crashed and you lost the patient records. Secondly, for our own peace of mind, we need to know that our data is safe from equipment error. [click to continue…]

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Should therapists view their practice as a business?

by Deborah Tucker on September 1, 2012

I hear this question all the time, and read about it as well. Is a therapy practice some “different sort of animal”‘ or is it a business like any other sort of income- earning endeavor? I have never really understood why people feel the need to frame the question as some sort of “either-or” construct. Certainly a therapy practice is a different sort of business than selling purses, or computers, or building airplane parts, or flipping houses. I don’t think I need to go into detail about how it is different. [click to continue…]

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Setting priorities for time and marketing

by Deborah Tucker on April 29, 2012

Starting the Practice Success Tools blog and website has been a fun and also humbling experience. I really love talking to therapists about practice-building and marketing, and I have lots of great ideas for how to build this site so that it can be really helpful. Finding the time to do more on it has been another story. Or, to be completely honest with myself and you, realizing that I have to choose how to spend my time very consciously has been enlightening.

This is true for all of us, and impacts how we build our practices. I am fortunate in that I’ve been in practice a long time in a city that has been very kind to me. So I am busy and that is good, but it’s not so good for this website. I have a very conscious set of priorities in how I focus my time, and often, I “run out of week” before I get to some of the things on my list. On the business side of things, first comes my current clients and current practice administration. Next comes following up on thank-you’s to those who have sent new referrals. Then comes practice development and marketing, which I write about in more detail in the Practice Success Tools newsletter (shameless plug to sign up for our free membership!) [click to continue…]

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LinkedIn fun

by Deborah Tucker on April 10, 2012

Yesterday I decided to take a deeper look at LinkedIn for networking purposes. Oh my! I’ve been having so much fun, I’m going to need to rein myself in and get back to my “regular” work at my practice.

Specifically I found the group Links for Shrinks, and from them Facebook Marketing for Mental Health Professionals. These are really interesting groups, with great discussions. We’ll see what transpires from this. It’s an area I’ve been wanting to learn more about. As I learn, I’ll be publishing, here and even more so in the member newsletter. You’ll receive it when you sign up for our free membership. Happy networking!

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2012 tax law change may impact your bookkeeping

by Deborah Tucker on February 11, 2012

A new Federal tax law will impact how you report your sales, meaning income, numbers for income earned beginning in 2012. You will need to have two separate lines, one for income received as cash and checks, and one for income received from merchant cards and other third-party payors, like Paypal.

So you’ll want to check now that your bookkeeping system keeps track of this so that you don’t have an annoying problem come this time next year, when you are preparing your taxes. I use Quicken (not Quickbooks) and I will be adding a subcategory under my normal “Client fees” category for credit card payments. That way at the end of the year it will automatically print out correctly.

If you use spreadsheets, add an extra column. If you work from your bank statements or checkbook register, you could even just use the “yellow highlighter” method. Whatever works for you is fine. I just recommend that you start your system now. That way, you can work out any kinks as you go along, too.

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by Deborah Tucker on February 4, 2012

How to find the right balance between work and life is a dilemma for many of us. Here’s a wonderful quote I just came across. I think it’s great, and hope you do too!

Imagine life is a game in which you are juggling five balls. The balls are called work, family, health, friends, and integrity. And you’re keeping all of them in the air. But one day you finally come to understand that work is a rubber ball. If you drop it, it will bounce back. The other four balls—family, health, friends, integrity—are made of glass. I you drop one of these, it will be irrevocably scuffed, nicked, perhaps even shattered. And once you truly understand the lesson of the five balls, you will have the beginnings of balance in your life.

Suzanne’s Diary to Nicholas, by James Patterson.

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Just found an inspiring resource

by Deborah Tucker on January 28, 2012

This isn’t about practice-building, but sometimes, feeding our soul is really important.

Check out this link to inspirational TV spots, stories and more, all based on values. This one is on Character, and is a nice response to school bullying

http://www.values.com/inspirational-stories-tv-spots/72-Locker

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Networking for referral sources

by Deborah Tucker on January 21, 2012

As part of my New Year’s resolutions, I’ve decided that, despite a busy schedule, I need to get out of the office and do some more networking. It’s a very good problem to have, this situation of being busy enough that attending networking meetings is difficult. But a problem it definitely is, because referral sources can disappear, through attrition if nothing else. [click to continue…]

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Getting organized with Evernote ™

January 20, 2012

For the last couple of months, I’ve been trying out a really helpful tool, and I’m so pleased. They have really made my life better! And did I mention that they’re free? Evernote ™ is a wonderful tool that helps you “remember everything” — that’s their tagline.

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Don’t forget to feed your soul

January 8, 2012

After a busy week, relaxing on Sunday with the morning paper is a way to start the day. What did I find but this article, which started with a quote from C.S. Lewis, one of my favorite authors. It reminds us that we are far,far more than our work. So important for us in our [...]

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Assessing your practice — more clients, anyone?

January 2, 2012

Last time, we talked about how to raise your gross income by taking a look at the average fee you charge. The other side of the equation is how many clients you see. If your practice is full, read through the following, and if you are doing other things than what is suggested, please comment [...]

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Assess your practice — it’s that time of year!

December 31, 2011

Well, we appear to have made it through 2011. I’ve had a very busy year in my practice, which makes me happy. My clients, and those I’ve spoken with to direct them to our other therapists, have had a mixed year, and that makes me sad. It seems that either they are in good shape [...]

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Technology and private practice — are you overwhelmed?

December 30, 2011

I don’t consider myself old, and I know I am more technologically adept than many therapists, and than small business people, but …… it is getting harder to absorb all this new technology. I love it, I want it, I acquire it, but I’m not always sure how to make it productive. And my time [...]

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Medicare fraud affects us all

December 13, 2011

I don’t often take up “causes” on this blog, but this one is too important. I’m hoping that some of you readers are great at social networking, and will spread the word on the information below. Here’s the bottom line: credit card companies are able to keep their fraud losses at about 1% by using [...]

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Networking or public speaking to build your practice?

October 15, 2011

Which is better for building your practice: networking or public speaking? The answer, of course, is both! Like the old saying goes, “It’s who you know, or better yet, it’s who knows you!” Clients are most comfortable initiating treatment with someone they trust. If their doctor or pastor refers them to you, they will most [...]

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PTSD apps help with stress and mood issues

August 7, 2011

A recent newspaper article described some apps that veterans and others who suffer from PTSD can use just by reaching for their cellphones. They sound as they would be useful for any client with PTSD or other anxiety issues. Here’s a list of the apps’ websites Breathe2Relax Mood Tracker PTSD Coach I haven’t tried them [...]

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Mobile phone encryption

July 21, 2011

Until recently, the weakest link in my “HIPAA security” chain was my mobile phone. Like many of you, I now keep my calendar on my phone, and I was worried about what would happen if my phone were stolen. I have an application that allows me to log-in to my computer and remotely wipe everything [...]

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Thank you, @1and1 ! They fixed my website.

July 17, 2011

Of course, they may have broken it in the first place, but who ever knows, in these situations? All I know is that a new member wrote to say they had signed up, and now couldn’t log in. She was just getting a blank screen with a header. Errrgh!

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Why do you work? Ask yourself the “3 questions”

July 13, 2011

It’s not often that a post on this blog would also be one I’d post to my practice blog, but this one gets “double duty”. Sometimes, while we’re focused on how to work more, and how to work smarter, we also need to focus on what our true goals are. I picked up a book [...]

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Marketing tasks to fit your personality

July 11, 2011

In our last post, I mentioned Casey Truffo’s 4 marketing personality types with a link to an article describing them briefly, and a mention of her book “Be a Wealthy Therapist” which describes them more fully. The 4 types are Introvert, Extrovert, Techno Lover, and Creative. Whatever type or types fit you best, there are [...]

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What’s your “marketing personality”?

July 8, 2011

Even though we may all be therapists or other sorts of helping professionals, we all have different sorts of personalities. The type of marketing you do is going to be heavily influenced by your personality type. Casey Truffo, therapist and practice coach extrordinaire, has come up with 4 “marketing personality types”. Take a look at [...]

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Do the process, and the goals will happen

July 4, 2011

Doing your marketing is a lot like starting on a new exercise or eating plan. We’re always thinking about the goals, when it makes more sense to focus on the process. What does this mean? It means determining what behaviors you need to do to achieve your goal, and then setting up a way to [...]

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HIPAA and encryption — how to be safe

April 29, 2011

In previous posts I’ve written about the HIPAA HITECH regulations that basically require anyone who has experienced a computer breach that involves loss of Personal Health Information (PHI) to notify those affected. For a private practitioner, a truly horrifying part of the regulation is that if the breach involves over 500 individuals, then a press [...]

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