I’m excited about the response so far to Practice Success Tools. With very little time to devote to publicity, we are steadily gaining members every week. Some of you, as you sign up, are listing what you need to improve your practice. If you haven’t done so, please feel free to comment here (or on other blog posts as they are posted).
Obviously the primary need for all of us as therapists is to have more clients, in order to have more income. But we want to have the right sort of clients. What does this mean? It means growing a practice that attracts clients who fit your skill set, so that you know and they know that you are helping them resolve their problems. There is nothing more powerful in business than a satisfied customer, and there is nothing more important than clients who are able to say, “My therapist really helped me. Perhaps they can help you too.”
I am a firm believer in “do the right thing and the money will come”. Always, always put the client’s needs first, and ultimately you will be rewarded. This should go without saying, but I’m saying it anyway.
Now, having said it, many of you are asking, “How do I find time to market my practice? I’m so busy seeing clients, but I want to market to change my client mix.” Others are saying, “How can I fill my available time slots, especially with fee-for-service work rather than managed care?” There are a couple of the most basic issues that therapists face.
I am working hard on developing materials that will deliver the “nuts and bolts” how-to’s of practice-building. I know you need the real “how-to’s”, not just the “build a niche and market it” ideas. I’m working as fast as I can to get the first module out and ready, and you’ll see it announced here as soon as it’s good enough to ask for feedback.
Meanwhile, please let me know what else you need, and don’t be afraid to be very specific. Remember, this site is about Practice Success Tools, and that means specifics. I have lots of resources and time-tested ideas after 30 years in practice, and I’m pulling them together to share with you.
Also in the meantime, please tell your colleagues about this site. If you Twitter or Facebook, please use the links at the top of the blog to connect. All of that helps create some buzz. Nothing does that better, though, than if “you tell two friends, and they tell two friends, and so on…..” (Are you old enough to remember that ad campaign for some hair product? I’ve forgotten the product, but the image … priceless!)
We hate spam too. We will never share your email address with anyone, ever.